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Case study
in detail

From 0 Leads to 50+ Leads within 3 months: How Adze Studio Rebuilt Sharoff Steel’s Email Strategy

Introduction

In the competitive world of B2B manufacturing, email marketing can be a powerful tool for lead generation, but only if done right. Sharoff Steel, a leading player in the steel industry, initially struggled with low email engagement and minimal leads from their campaigns. When they partnered with Adze Studio, the challenge was clear: transform their underperforming email marketing strategy into a robust lead generation engine.

The Challenge: A Weak Email Marketing Strategy

Before Adze Studio stepped in, Sharoff Steel’s email marketing faced several critical issues:

• Low Open Rates and Click Rates: Despite regular email campaigns, open rates averaged below 10%, and click rates were almost non-existent.

  1. • High Bounce Rates: Their email list was riddled with invalid or outdated addresses, leading to a bounce rate of over 37.5%.

• Minimal Lead Generation: Despite high email volume, the campaigns generated little to no leads, failing to capture potential customers.

Adze Studio’s Solution: A Multi-Phase Email Optimization Strategy

To overcome these challenges, Adze Studio implemented a three-phase email marketing strategy:

Phase 1: List Cleaning and Segmentation

• Removed invalid and inactive email addresses, reducing bounce rates from 37.5% to below 5%.
• Segmented the email list based on industry, interests, and engagement levels, ensuring more targeted messaging.

Phase 2: Strategic Content and Design Overhaul

• Redesigned email templates to be visually engaging, with clear CTAs.
• Enhanced subject lines with personalized and compelling messaging.
• Introduced A/B testing for subject lines and content layouts to identify high-performing designs.

Phase 3: Targeted Retargeting Campaigns

• Implemented retargeting campaigns for subscribers who interacted with emails but did not convert.
• Used Meta and Google Ads retargeting to recapture interest and drive leads.

Results: A Remarkable Turnaround

Adze Studio’s data-driven approach led to impressive results for Sharoff Steel:

• Leads Generated: 50+ verified leads in just 3 months.

• Bounce Rate Reduction: Hard bounce rate dropped from 37.5% to below 5%.

• Open Rate Improvement: Open rates increased from below 10% to 44% in top-performing campaigns.

• Retargeting Success: Retargeting campaigns achieved a 33.33% Click-to-Open Rate (CTOR).

Why This Strategy Worked

• Precision Targeting: Segmentation ensured that only relevant subscribers received each email.

• Content Optimization: Visually appealing designs and engaging CTAs drove higher interaction.

• Data-Driven Approach: Continuous A/B testing and retargeting optimized performance.

Conclusion

By transforming Sharoff Steel’s email marketing strategy, Adze Studio showcased how a data-driven approach can turn an underperforming channel into a powerful lead generation tool. For any B2B company looking to boost its email marketing, this case study is a testament to the impact of strategic optimization.



 

Sharoff Steel

HEADQUARTERS

South India

FOUNDED

2023

COMPANY SIZE

51-100+

INDUSTRY

PEB Manufacture

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