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Case study
in detail

Vodatec's Meta Campaigns Drive 8.5X ROAS Growth

Client Overview:

Vodatec, a leading water appliances provider from Bengaluru, sought to revamp its digital presence and marketing strategies to effectively showcase its products and services to a broader audience. They partnered with Adze Studio, a digital marketing agency renowned for its expertise in digital transformation and lead generation.

Challenges Faced:

1. Outdated Digital Presence: Vodatec's website was outdated and did not effectively represent the company's offerings or engage potential leads.

2. Limited Reach and Visibility: Despite having innovative products, Vodatec struggled to reach its target audience and lacked visibility in the digital landscape.

3. Inefficient Marketing Strategies: The existing marketing strategies failed to generate quality leads, resulting in a low return on investment (ROI).

Solutions Implemented:

  • •  Website Revamp: Our team conducted a thorough analysis of Voda tec's target audience and competitor landscape. Based on this research, we redesigned their website to be user-friendly, informative, and optimized for lead generation. This included:

• Improved User Interface (UI) and User Experience (UX): Creating a visually appealing and intuitive website that guides users towards desired actions.

• Compelling Content: Crafting targeted content that resonates with Vodatec's ideal customers and highlights the value proposition of their products.

• Lead Capture Forms: Strategically placing well-designed forms to capture user information and convert website visitors into leads.

• Data-Driven Marketing Strategy:  We developed a data-driven marketing strategy focused on Meta Ads to generate high-quality leads at a cost-effective rate. This involved:

• Targeted Audience Research: Utilizing in-depth audience insights to pinpoint the ideal demographics and interests for Vodatec's products.

• Compelling Ad Creatives: Designing engaging ad creatives that grab attention and effectively communicate Vodatec's offerings.

• Conversion Optimization: Continuously optimizing ad campaigns based on data to improve conversion rates and lower cost per head

•  Conversion Tracking: Adze Studio implemented robust tracking mechanisms to monitor the performance of Vodatec's digital campaigns in real-time. This enabled them to analyze key metrics such as cost per lead (CPL) and return on ad spend (ROAS) and make data-driven optimizations.

Results: The implemented strategies yielded significant results for Voda tec:

•  873 Leads Generated: Adze Studios' effective campaign delivered a substantial number of qualified leads for Vodatec's sales team to nurture.

•  Reduced Cost per Lead: The data-driven approach significantly reduced the average cost per lead to Rs. 103, demonstrating a cost-effective marketing strategy.

•  Exceptional ROAS: Vodatec achieved an impressive 9.5X return on ad spend (ROAS) from Meta Ads, signifying a substantial return on their investment.

Leads Generated

Lead to Demo conversions

Target Audience Reach

ROAS(Return On Ad Spend)

Timeline

873+

17%

2,144,374

8.5X

2 months





Vodatec

HEADQUARTERS

South India

FOUNDED

2023

COMPANY SIZE

51-100+

INDUSTRY

Water solutions and renewable energy industry

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